Jared Leto is helping bring Playboy founder Hugh Hefner to the big screen.

Film director Brett Ratner, who will direct the biopic, cast Leto into the role of the Hef.

“Jared is an old friend,” Ratner said. “When he heard I got the rights to Hef’s story, he told me, ‘I want to play him. I want to understand him.’ And I really believe Jared can do it. He’s one of the great actors of today.”

The project, which began development in 2007 and is still in the early stages, initially had Robert Downey Jr. and Hugh Jackman as possible choices for the roles. Eventually, the rights went to Jerry Weintraub for Warner Bros. but when he died, Ratner’s RatPac Entertainment took over.

In a statement in April, Hefner showed support for the film. “I have always believed that when the timing was truly right, the perfect creative partners would come together for this project. I believe we’ve found those partners in Brett Ratner and RatPac Entertainment.”

Leto, who appeared in last summer’s Suicide Squad, is also reportedly starring in and producing a biopic on Andy Warhol.

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